Thursday 6 September 2012

Disney Enterprise- General overview.

The next subject that I suggest from my main theme of Florida is Disney and this is where my main interest is. Begin with a general overview of all the avenues Disney explores as a brand so that I am aware of which possible directions I can research further.



animation.about.com


Founded:
The Walt Disney Company was founded in as a cartoon studio in 1923.

Founder:
Walter Elias Disney, founder of the Walt Disney Company, was a pioneer in the development of animation as an industry.

About the Company:
Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several entertainment studios, theme parks, products, and other media productions.

Recent Works:
  • Finding Nemo (2003)
  • Pirates of the Caribbean: The Curse of the Black Pearl (2003)
  • Freaky Friday (2003)
  • Brother Bear (2003)
  • The Haunted Mansion (2003)
  • Teacher's Pet (2004)
  • Miracle (2004)
  • Confessions of a Teenage Drama Queen (2004)
  • Hidalgo (2004)
  • Home on the Range (2004)
  • Around the World in 80 Days (2004)
  • The Princess Diaries 2: Royal Engagement (2004)
  • The Incredibles (2004)
  • National Treasure (2004)
  • The Pacifier (2005)
  • Ice Princess (2005)



Full Disney history in an easy view timeline available at (includes all aspects of the Disney enterprise not just films):

thewaltdisneycompany.com

The site about is also a good resource for general information based around the enterprise of Disney.



The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.
Media Networks
Media Networks comprise a vast array of broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. In addition to content development and distribution functions, the segment includes supporting headquarters, communications, digital media, distribution, marketing, research and sales groups.
The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interest in A&E Television Networks round out the Group’s portfolio of media businesses.

Parks and Resorts
When Walt Disney opened Disneyland on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 55 years later, Walt Disney Parks and Resorts (WDP&R) has grown into one of the world’s leading providers of family travel and leisure experiences, providing millions of guests each year with the chance to spend time with their families and friends making memories that will last forever.
At the heart of WDP&R are five world-class vacation destinations with 11 theme parks and 43 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. WDP&R also includes the Disney Cruise Line with its four ships - the Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy; Disney Vacation Club, with 11 properties and more than 500,000 individual members; and Adventures by Disney, which provides guided family vacation experiences to destinations around the globe.

The Walt Disney Studios
For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!. 

Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through a franchise-based licensing organisation focused on strategic brand priorities, including: Disney Classic Characters & Disney Baby; Disney Live Action Film; Disney Media Networks & Games, Disney & Pixar Animation Studios; Disney Princess & Disney Fairies; and Marvel. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan.

Disney Interactive
Founded in 2008, Disney Interactive entertains kids, families and Disney enthusiasts everywhere with world class products that push the boundaries of technology and imagination. Disney Interative creates high-quality interactive entertainment across all digital media platforms, including blockbuster mobile, social and console games, online virtual worlds, and #1-ranked web destinations Disney.com and the Moms and Family network of websites.


From this my main interests are based around the animation side of the enterprise because it is the area which Disney is most recognised for and where the magic started and where Walter's original work is based around. I feel that this will have the most scope for a better practical piece as more information and exploration is available when looking at individual films or characters. The plot and theme of each film is more likely to link with the idea of weather and how it effects the happenings or characters, so then links back to the research I have already looked at. 
Another area of interest lies in the parks and resorts as this experience is initially what made me think of focussing my project around Florida so I am also going to briefly look at this and also to determine that my main interests are fully based around the animation side. 

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